![]() ![]() Public transport ridership retention is a challenge for many cities. The present study has been conducted to measure the various dimension of customer satisfaction on the basis of the service provided by the organization related to ferry service on Hooghly River plying between Howrah and Kolkata. It is a very eco friendly mode of transport and also cheaper than other modes of transport. ![]() Ferry service, being a part of public transport, is considered as an alternative means of transportation. ![]() According to Peter Drucker "quality in a service is not what the employers put into it. It becomes difficult for people to afford many things and personal transport was also one of those luxuries. Because of lesser job securities, it resulted in less affordability of the luxuries. Inflation increased and as reaction layoffs starts taking place. One of the most vital factors behind these crises was the shortage and increased prices of petroleum products. Not only just people but also various organizations as well. The current crisis of the world has affected a lot of people.
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